Guess the price

Look expensive. Don’t pay for it.

Polished, substantial sunglasses with polarized UV400 lenses and a premium finish—built to feel far beyond their $69 price.

$69The answer nobody expects after holding them.
Fo hero

The Fo standard

Three silhouettes. No filler. Every detail earns its place.

UV400

Polarized protection made for every bright day.

Premium feel

Substantial hinges, considered weight, and a case worth keeping.

The Essential 3

Fewer frames. Better choices.

We started with the three shapes a rotation actually needs—from weekday uniform to open-road weekends and Riviera escapes.

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01

The Classic

A timeless rectangular frame that makes a T-shirt look intentional and tailoring look effortless. Available in black and tortoise.

EVERYDAY
02

The Driver

A sharper, sport-influenced profile with polarized lenses for glare-cutting clarity. Black frame, dark green lens.

POLARIZED
03

The Riviera

The confident vacation frame: expressive without trying too hard. Offered in tortoise, champagne, and black.

STATEMENT

Made for the reveal

The $69 frame with a three-digit first impression.

Premium materials matter, but the full experience matters too. Every pair arrives protected, polished, and ready to make “guess the price” an unfair game.

In the box

Protective case, cleaning cloth, and premium presentation—never an afterthought.

Built to wear

Balanced hand-feel, durable hardware, and lenses designed for the hours spent outside.

Expensive or Fo?

Let them guess. You’ll know it was $69.

Find the silhouette that changes the whole outfit—without the luxury markup.

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